You could put the hype around Haim down to a few things: major label backing, friends in high press places and the marketability of three girls with guitars. Or, you could put it down to originality, talent and really good songs. A listen to their debut album Days Are Gone firmly suggests you should do the latter.
The eleven tracks comprise catchy choruses, stripped down instrumentals and the best things that were happening in music circa 1970. With every song written by Este, Danielle and Alana themselves – and thanks to producer polish from Ariel Rechtshaid and James Ford – Haim’s signature dreamy alt/rock/pop sound arrives fully formed.
Opening with toe-tapper Falling, Este’s Joni Mitchell-esque vocals and perfectly placed harmonies are alternative enough to be considered cool, yet with super-slick production it’s got a pinch of Wilson Phillips (not a bad thing).
Break-up song and first single Forever runs straight after, another A* combination followed by newest release karaoke-yet-credible The Wire. Fifth track Honey & I dances a down-temp drum beat around a simple love song and second single Don’t Save Me is as perfect as it was when it catapulted the girl group to public consciousness late last year.
My Song 5 is all about betrayal and bass line, and Go Slow is the ultimate ballad. Closing track Running If You Call My Name has a tinge of Jessie Ware with Stevie Nicks, rounding off the record with an uplifting yet subdued bow. Haim have arrived and are here to stay. Believe the hype.